In the vibrant landscape of New York City, Yael Shemer has found her purpose as an environmental entrepreneur and visionary. As the co-founder of TULU, she's transforming urban living through a platform that challenges traditional ownership models.

With deep roots in urban studies and environmental science, Yael co-founded TULU from an MIT DesignX incubation to a global enterprise spanning 53 cities and serving over 200,000 people. Her leadership has attracted nearly $30 million in funding and recognition from The New York Times, Harvard Business Review, and Forbes' 30 Under 30.

Beyond her professional pursuits, Yael nurtures a diverse personal life - writing about NYC living, staying active as a runner and dancer, and cultivating meaningful community connections.