Hi there, I'm Yael Shemer. 

I’m an environmental entrepreneur and co-founder of the global startup TULU.

I live in New York City, where I’ve found both purpose and possibility in building things that make urban life smarter and a little gentler on the planet.

As co-founder of TULU, I care deeply about how we live in cities, what we share, and the power of everyday choices to shape a more sustainable world.

Outside of work, I love writing, running, giving back to the world, and spending time with family & friends in Brooklyn, the moments that remind me why any of this matters.

Let’s connect.